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Overview

  • Founded Date February 25, 1971
  • Sectors Construction
  • Posted Jobs 0
  • Viewed 11
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Company Description

What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

Understanding this ecosystem explains exactly how the online gambling world sustains its incredible growth.

The Basics of Affiliate Marketing

Within this content, the affiliate places unique, trackable links that direct the reader to the casino’s registration page.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.

  • Affiliates act as independent marketing partners for casinos
  • They use unique tracking links to monitor player registrations
  • Casinos provide affiliates with banners, logos, and promotional tools

Understanding Revenue Share (RevShare)

The most common and lucrative payment structure in the industry is the Revenue Share, or “RevShare” model.

As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.

Understanding CPA Affiliate Deals

The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

Structure Long-Term Potential Immediate Cash Flow
Hybrid (CPA + RevShare) Excellent Good
Pure RevShare Massive Very Poor

It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.

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